Water Wise will be a social enterprise based in North Highlands, California, founded by lifelong Sacramento resident Phillip. Our core mission is to ensure every working-class family and underserved neighborhood has reliable access to affordable, high-quality purified water.
- Mission: Eliminate financial and logistical barriers to safe drinking water.
- Vision: Scale a replicable, community-owned network of refill stations in disadvantaged areas nationwide.
- Values: Equity, transparency, environmental stewardship, and adaptability.
- Business Model:
- Sliding-scale pricing and subsidy credits calibrated to local income levels.
- 24/7 purified water vending machines for on-demand access.
- Retail storefront offering bulk-refill discounts and community workshops.
- Replicability: An open-source toolkit and grant-ready playbook empower nonprofits, municipalities, and entrepreneurs to launch their own Water Wise hubs.
Through partnerships with local agencies and ongoing community outreach, Water Wise not only delivers clean water—it educates residents on conservation best practices, drives down single-use plastic waste, and reinvests all proceeds into sustaining and expanding the model.